🔐 Data & Privacy

255bet Privacy Policy — How We Protect Your Personal Data

At 255bet, safeguarding your personal information is a core commitment. This Privacy Policy explains exactly what data we collect, why we collect it, how it is stored, and the rights you hold over your own information.

📅 Effective Date: 1 January 2026 — Last Updated: 1 January 2026

Introduction

This Privacy Policy ("Policy") applies to all personal data collected and processed by 255bet ("we", "us", "our") in connection with your use of the 255bet website, mobile browser platform, account services, payment processing, customer support channels, and any other features or services we make available (collectively, the "Platform").

By registering an account on 255bet or by continuing to use the Platform after this Policy has been published or updated, you acknowledge that you have read and understood the terms set out here. If you do not agree with how 255bet handles personal data as described in this Policy, you should discontinue use of the Platform and contact us to close your account.

We are committed to collecting only the personal data that is strictly necessary for legitimate purposes, retaining it only for as long as required, and applying appropriate technical and organisational safeguards to protect it at every stage of processing.

Summary for Bangladesh Players: 255bet collects your name, mobile number, and payment details to operate your account, process transactions, and verify your identity. We do not sell your data. We do not share it with third parties except as described in this Policy. Your data is protected by SSL encryption in transit and access-controlled storage at rest.

Our Privacy Principles

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Purpose Limitation

We collect personal data only for specific, clearly defined purposes — operating your account, processing payments, verifying identity, and providing customer support. We do not use your data for purposes beyond those disclosed in this Policy without your explicit consent.

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Data Minimisation

255bet requests only the minimum amount of personal information necessary to deliver the service. We do not collect data that is surplus to requirement, and we review our data collection practices periodically to ensure ongoing compliance with this principle.

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Security by Design

All data transmitted between your device and the 255bet Platform is encrypted using industry-standard SSL/TLS protocols. Stored personal data is held on access-controlled servers. Our internal teams operate on a strict need-to-know basis — only personnel with a legitimate operational reason may access personal data.

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No Data Selling

255bet does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances. Your information exists on our Platform to serve your account — not to generate revenue through third-party commercial arrangements.

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Transparency

We maintain a clear and accessible record of what data we hold, why we hold it, and how long we retain it. You have the right to request a copy of your personal data at any time by contacting our support team at [email protected].

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Your Right to Correction

If you believe that any personal data 255bet holds about you is inaccurate or incomplete, you have the right to request a correction. We will process all verified correction requests within 10 working days and confirm the update to you in writing.

Personal Data We Collect

The categories of personal data we collect depend on how you interact with the 255bet Platform. The following table summarises the primary data categories and the context in which they are collected:

Identity Data
Full legal name, date of birth, National ID card number, passport number, or other government-issued identification details provided during registration or KYC verification.
Contact Data
Mobile phone number, email address (where provided), and residential address. Mobile number is the primary contact method for Bangladesh players.
Financial Data
bKash account number, Nagad account number, Rocket number, Upay details, Dutch-Bangla Bank or other bank account details used for deposits and withdrawals. Card details (Visa/Mastercard) where applicable.
Transaction Data
Records of all deposits, withdrawals, bets placed, game results, bonus credits and redemptions, and account balance history.
Technical Data
IP address, device type, operating system, browser type and version, screen resolution, time zone (Bangladesh Standard Time, UTC+6), session duration, and page interaction data collected automatically when you use the Platform.
Communications
Records of messages sent to and received from 255bet customer support, including live chat transcripts, email correspondence, and support ticket content.
Preference Data
Game preferences, favourite markets (e.g., BPL cricket, IPL, T20 tournaments), responsible gaming settings such as deposit limits and session reminders, and marketing communication preferences.

How 255bet Uses Your Data

1 Account Operation and Service Delivery

The primary purpose for which 255bet processes your personal data is to create, maintain, and operate your player account. This includes processing your registration, authenticating your login, crediting deposits to your account balance, settling bets and game outcomes, processing withdrawal requests, and managing your bonus entitlements. Without this data processing, we cannot provide the service.

2 Identity Verification and Anti-Fraud

255bet is required to verify the identity of all players as part of its Know Your Customer (KYC) obligations and to protect the Platform against fraud, money laundering, and the creation of accounts by underage individuals. We use identity data, financial data, and technical data in combination to assess and manage these risks. Where we have reasonable grounds to suspect fraudulent activity associated with an account, we may share relevant information with fraud prevention agencies or law enforcement authorities.

3 Payment Processing

Financial data is shared with our payment processing partners — including bKash, Nagad, Rocket, and Upay — solely for the purpose of completing deposit and withdrawal transactions. These partners process payment data under their own privacy policies and are bound by contractual obligations to protect your information. 255bet does not store full payment account credentials on its own servers beyond what is strictly necessary for transaction reconciliation.

4 Responsible Gaming Monitoring

Transaction data and behavioural data (including session frequency, bet sizes, loss patterns, and self-imposed limits) are used by 255bet's responsible gaming systems to identify players who may be exhibiting signs of problem gambling. Where such indicators are identified, we may proactively contact the player with information about responsible gaming tools or apply protective account restrictions. This processing is conducted in the genuine interest of player welfare and is a core platform responsibility.

5 Customer Support

Communications data collected through support interactions is used to resolve your queries, investigate complaints, and improve the quality and responsiveness of the 255bet support team. Support records are retained for a period of 36 months following account closure for dispute resolution and audit purposes.

6 Platform Improvement and Analytics

Technical and preference data is used in aggregate and anonymised form to analyse platform performance, identify errors, improve game loading speeds, and prioritise development resources. Aggregated analytics do not identify individual players and are used solely for internal operational improvements.

7 Marketing Communications

Where you have opted in to receive promotional communications, 255bet may use your contact data and preference data to send you relevant offers, bonus notifications, and game recommendations via SMS or push notification. You may withdraw consent to marketing communications at any time by contacting [email protected] or by adjusting your account notification settings. Withdrawal of marketing consent does not affect processing for account operation purposes.

Data Sharing and Third Parties

255bet does not sell or rent your personal data to third parties. We share personal data only in the limited circumstances described below, and only to the minimum extent necessary for each purpose:

  • Payment processors: bKash, Nagad, Rocket, Upay, and any banking partners engaged to facilitate financial transactions on the Platform, bound by data processing agreements;
  • Identity verification providers: Third-party KYC and document verification services that assist us in confirming the identity of registered players;
  • Game content providers: Game studios including Pragmatic Play, Evolution Gaming, Spribe, and others may receive anonymised session data for the purpose of game integrity auditing and return-to-player (RTP) compliance reporting;
  • IT infrastructure and hosting providers: Cloud hosting, security monitoring, and database services that operate our Platform infrastructure under strict data processing agreements;
  • Legal and regulatory authorities: Where 255bet is required by a valid court order, legal obligation, or competent authority request to disclose personal data, we will comply to the minimum extent required by law and will notify the affected player where legally permitted to do so;
  • Fraud prevention agencies: In cases where we have reasonable grounds to suspect fraud, money laundering, or other criminal activity, we may share relevant data with industry fraud prevention networks.

All third parties with whom 255bet shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for any purpose other than the specific service they are contracted to provide.

Data Retention

255bet retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

  • Active account data: Retained for the full duration of your account and for a period of 5 years following account closure, to support regulatory auditing, dispute resolution, and fraud investigation;
  • Transaction records: Retained for a minimum of 5 years following the date of each transaction in accordance with financial record-keeping obligations;
  • KYC and identity documents: Retained for 5 years following account closure or the completion of a regulatory review, whichever is later;
  • Customer support communications: Retained for 36 months following the resolution of the relevant support interaction;
  • Technical log data: Retained for up to 12 months for platform security and performance monitoring purposes, after which it is deleted or fully anonymised;
  • Marketing preferences: Updated in real time upon withdrawal of consent and suppressed within 5 working days from all marketing lists.

Where there is no longer a legitimate purpose for retaining personal data, 255bet will securely delete or anonymise it in a manner that prevents recovery or re-identification.

Your Privacy Rights

As a player on the 255bet Platform, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact us at [email protected] with your registered account details and a clear description of your request. We will acknowledge all privacy rights requests within 5 working days and aim to resolve them within 30 calendar days.

Right of Access
You may request a copy of all personal data 255bet holds about you. We will provide this in a structured, readable format.
Right to Rectification
You may request correction of any personal data we hold that is inaccurate or incomplete.
Right to Erasure
You may request deletion of your personal data where we no longer have a legitimate legal or operational basis to retain it. Note that this right may be limited by regulatory retention obligations.
Right to Object
You may object to processing carried out on the basis of our legitimate interests, including direct marketing. We will cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.
Right to Restriction
You may request that we restrict processing of your data in certain circumstances, such as while a rectification request is being reviewed.
Right to Portability
Where processing is based on your consent and conducted by automated means, you may request that we provide your personal data in a machine-readable format for transfer to another service provider.

Cookies and Tracking Technologies

The 255bet Platform uses cookies and similar local storage technologies to maintain session integrity, remember your account preferences, and gather anonymous usage analytics. The following categories of cookies are used:

  • Strictly necessary cookies: Required for the Platform to function. These include session authentication tokens and security identifiers. They cannot be disabled without breaking core Platform functionality;
  • Functional cookies: Used to remember your language and display preferences, responsible gaming settings, and notification preferences across sessions;
  • Analytics cookies: Used in anonymised form to understand how players navigate the Platform, which game categories are most popular, and where technical errors most frequently occur. No individual player is identified through analytics data.

You may manage cookie preferences through your browser settings at any time. Disabling strictly necessary cookies will prevent you from logging in to your account. Disabling functional or analytics cookies will not affect your ability to play but may result in a reduced personalisation experience.

Mobile Browser Note: If you access 255bet via a mobile browser on your Android or iOS device, the same cookie policy applies. Clearing your browser cache will remove stored session cookies and you will need to log in again on your next visit.

Data Security

255bet applies a layered approach to data security that encompasses technical controls, organisational policies, and ongoing staff training. Key security measures in place include:

  • SSL/TLS encryption for all data in transit between your device and our servers;
  • Encrypted storage of sensitive personal and financial data at rest using AES-256 or equivalent standards;
  • Role-based access controls that limit internal data access to personnel with a verified operational need;
  • Regular penetration testing and security audits conducted by independent third-party specialists;
  • Incident response procedures that include player notification in the event of a material data breach within a reasonable timeframe;
  • Two-factor authentication available for player accounts to provide an additional layer of login security.

While 255bet takes all reasonable precautions to protect your personal data, no method of electronic transmission or storage is completely secure. We encourage all players to choose strong, unique passwords for their 255bet accounts and to keep their login credentials strictly confidential. If you suspect that your account credentials have been compromised, contact us immediately at [email protected].

Updates to This Privacy Policy

255bet reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page and, where practical, notify active players via their registered mobile number or the Platform notification system.

We encourage you to review this Policy periodically to stay informed about how 255bet protects your personal data. Continued use of the Platform following the publication of any revised Policy constitutes your acceptance of the updated terms.

If you have questions or concerns about any aspect of this Privacy Policy, or if you wish to exercise any of the privacy rights described above, please contact our data protection team at [email protected]. We take all privacy-related enquiries seriously and aim to respond to every message within one business day.